The previous group of internship students left some great data insights behind. I sorted that out and validated the insights in a focus group with stakeholders. After the research and analyse phase, I started working on the structure and layout. Via creating wireframes I could easily gather feedback in an early state of the design process. Within multiple iterations I tested and created a visual design that would be used during and after the ICA Presents live event.
In cooperation with the development team from Buro302, we launched the website before the ICA Presents live event.