Expertise | Wesley van den Brink

Research & Analysis

How do people perform tasks and achieve goals that are important for them? Understanding the needs, behaviors and expectations make me capable of delivering value and building the foundation for a successful product. Without understanding the user, design is a pointless task. Through performing various qualitative and quantitative methods I gather these insights.

I provide actionable and meaningful data into insights by translating the voice of users in tangible representations. These insights enable the design team to create user-friendly products based on real user feedback - not just our assumptions.

Problem Statement
User Interviews
User Testing
Personas
Customer Journeys
User Stories

Creative Concept

Facing a design problem, I go through an ideation process with the aim to generate a large quantity of ideas. I facilitate a judgment-free environment that leads to deeper exploration and innovation. Following this process allows me in a short period of time validating the concept with stakeholders to determine desirability and feasibility.

Problem Solving
Brainstorm Methods
Information Architecture
Card Sorting

Wireframes & Prototypes

Creating wireframes allows me to bring shape to your concept. I define the outline of its structure, layout and information hierarchy and properly plan the basics before moving forward - avoiding rework. Starting with low-fidelity, is low cost, and low energy. Creating pixel-perfect designs at the early stages of the design process make no sense.

Building function, form and bring the wireframes to life via interactive prototypes. This is my perfect communication tooling.

Interaction Design
Sketching
Figma
Sketch
Adobe XD
InVision

Test & Validate

How would a user use the product in the real world? I conduct testing to ensure that your user experience is optimised to be as seamless as possible. The result will lead to uncover problems, discover opportunities and prioritizations - including the match of business decision to real world use.

I reduce the risk of building the wrong thing and find problems in an early state.

Usability Testing
Heuristic Evaluation
Quality Assurance
Online Analytics
Thinking Aloud

Visual Design

I'm a Creative Perfectionist that builds user trust, interest, and strengthen brand perception by creating a strong visual design system. Your product will look and feel amazing through proven design principles.

I love to create happy user experiences that produce lasting positive emotion and increase user engagement.

User Interface Design
Design Systems
Layout Grids
Marketing Design
Aesthetic Appeal

Iterative Process

Customer satisfaction is crucial by building products. Iterative design allows me to create and test ideas quickly to improve overall usability and validate the product before the developers starts coding.

I create value by making a User Experience that let you stand out from the crowd. I’m always seeking to better understand users and select and design the features and product that best match their needs, solve their pain points, and bring them meaningful innovation.

Design Thinking
Lean UX
Design Sprint
Scrum
Agile Development