How do people perform tasks and achieve goals that are important for them? Understanding the needs, behaviors and expectations make me capable of delivering value and building the foundation for a successful product. Without understanding the user, design is a pointless task. Through performing various qualitative and quantitative methods I gather these insights.
I provide actionable and meaningful data into insights by translating the voice of users in tangible representations. These insights enable the design team to create user-friendly products based on real user feedback - not just our assumptions.